I read in an article that “If you don’t come out of this quarantine with:

  • a new skill
  • a new side hustle
  • new knowledge

“You never lacked time. You lacked DISCIPLINE”. And so, seeing all the rave about Dalgona Coffee, I thought of researching its feasibility.

What is the low cost way of starting it? How much capital is needed? What are potential business threats?

But first, let us define,

What is Dalgona Coffee?

Dalgona Coffee is a beverage made by whipping equal proportions of instant coffee, sugar and hot water until it becomes creamy and then adding it to cold or hot milk. Occasionally, it is topped with instant coffee, cocoa, crumbled biscuits, honeycomb, etc. (Wikipedia)

It became viral on social media when Jung Il-woo, a South Korean actor visited an eatery in Macau and was served a similar beverage. It reminded him of “dalgona,” a type of nostalgic Korean honeycomb, and later presented on a South Korean TV show called Stars’ Top Recipe at Fun-Staurant. Under the hashtag #dalgonacoffeechallenge, homemade versions of dalgona coffee began spreading on South Korean YouTube channels before going viral on TikTok.

Whipped coffee gained popularity as “dalgona coffee” during the 2019–20 coronavirus pandemic when many governments began campaigns to promote isolation and social distancing.[10] Dalgona Coffee gets its name from the fluffy, toffee-like texture of the coffee when whipped into foam. The spike in interest during the quarantine period has been attributed to the calming, ASMR-like effects of watching online DIY videos. In India, Dalgona coffee has become really popular in the past few months. People there are preferring the frost on cold milk rather than hot milk.

Recipe- How to Make Dalgona Coffee

Low Cost Startup Strategy

The beverage’s origins can be traced to the Indian subcontinent, where it is called phenti hui (“beaten coffee“, “whipped coffee”), and has long been popular there before being viral on social media.

While most dalgona coffee doesn’t actually contain dalgona, the South Korean version of honeycomb toffee candy, one South Korean cafe does actually combine dalgona with milk tea or coffee.

Potential Threats

A quick search in Facebook and you’ll see “Dalgona Dessert Cafe” and another coffee shop. But don’t be discouraged! You could always differentiate yourself with branding.

Threat from existing cafés and restaurants, milk tea bars who would offer the same product

Costing

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